Why Christmas Is One Of The Worst Times To Pitch Your Story To Media

Why Christmas Is One Of The Worst Times To Pitch Your Story To Media

You’ve got some extra time on your hands and you’re thinking hey, now might be a good time to pitch my story to one of those cool morning TV shows I’m always watching. Stop right there.


Unless your business is sprinkled in Christmas fairy dust or you’ve got real life elves on your team, Christmas is one of the worst times to pitch your story.

Most morning TV shows have planned out their Christmas programming weeks in advance, and you guessed it.. it’s all Christmas themed. How to wrap odd shaped gifts, the best kind of gifts for the foodie in your life how to behave at Christmas dinner (yes its a thing).

If you have a Christmas themed book, business or event… or if you can find a way to tailor whatever it is you do to the season then pitch away. The guy who invented Mensch on a Bench (the Jewish version of Elf on a Shelf) got loads of media attention last week because the pitch was well timed. Other ways to tailor your pitch: a fashion designer pitching a segment on “the perfect holiday party dress”. That can work. Or a fitness trainer pitching a segment on how to get back in shape after holiday binging. That can work too.

Now.. here’s some good news… there is a sweet spot that many people ignore. Between December 27th and January 1st news programs are often hurting for stories. It’s a time of year when nothing “newsy” is usually happening and Christmas is over so they’ve exhausted the holiday themed segments. This is a good time to pitch something fairly newsy but still entertaining. A new and cool app that does something interesting or an inspiring individual or community story. Or a “look back” segment that analyzes some trend about the holidays, whether it be shopping or gift giving.

I read an article recently about a new study that came out showing that the whole Elf on a Shelf thing is subconsciously encouraging our children to accept living in a world where they are constantly under surveillance, and there is a growing number of parents who are feeling like the entire game is a bit creepy. I thought huh, that would make an interesting segment or parenting panel. It would likely be snapped up during that “sweet spot” week I mentioned because it fits perfectly between the holidays: not exactly Christmas themed but still linked to the holidays, somewhat newsy because it’s based on a study and interesting because it appeals to a wide group of people: parents. So if you are a mommy blogger, or a children’s author or have any kind of gift/gaming business related to children, this would be a great topic for you to pitch. You get yourself on that panel, and then get your business mentioned on TV. Win - win!

Make sense? Leave your questions or comments below!

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

back to top

We broadcast your brand

404mg has been successful in getting clients effective media coverage and attention. The key to that success is our longstanding relationships with journalists and producers in TV, Print, Radio and online; and our reputation for representing high quality brands and events.

Our writers have crafted countless press releases, bios, feature articles, social media campaigns and website copy.

Good, concise writing on any document, especially one dealing with the media, can really make or break a deal.

404mg press releases always find the angle that we know will attract media attention. It’s always about a good story. If it’s there, we will find it. 

View Details

Publicity Homepage 739 x 701

Our design specialists,
create all the marketing assets you need

We design logos, banners, business cards, brochures, flyers, postcards, social media banners, print ads and more for our clients.

Manufacturers Image block

What our clients say about us

Satisfying our clients is our number one priority. 

Testimonial Charmaine Headley
Hit the road running" appears to be Roger Dundas' mantra. Unafraid of taking the bulls by the horns Roger's success is based on thorough promotional and marketing strategies."Charmaine Headley/COBA
Testimonial Liz Brouwer
“Thanks for an awesome workshop on getting media attention! This lady knows her stuff!” Liz Brouwer – Beyond Green participant
Testimonial Nene Kwasi Kafele
Roger and his company 404 Media Group Inc is amazing. It has been an extremely positive and productive work experience. Nene Kwasi Kafele, Akoma Learning Centre

A price that fits your needs

At 404 Media Group Inc., we believe that our pricing should be as transparent as scotch tape. See our fee structure below.

From $4,000
Media Release
Media pitching
Media Training
Social Media Marketing
Event Management
From $2,500
Event plan
Event set up
Event staffing
Event execution
From $1,995
Free consultation
Logo Creation
Marketing Material
Website Creation

Let's discuss your work requirements, so that we can customize a project plan that fits your budget.

Take our money! Get a $100 Gift Card for any referral over $2,500.

Get details here