How To Get Free Publicity - It’s All In The Pitch

How To Get Free Publicity - It’s All In The Pitch

So you’ve got this amazing business, fantastic book or really cool event but no one knows about it.

Let’s fix that!

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The quickest way to get attention for your brand is through the mainstream media: i.e. getting an interview on TV, radio, print or online. It’s free and you’re able to reach thousands or even millions of people at once.

But how do you get there? How do you get news producers/writers to notice your business?

Well you can hire a good publicist, but that’ll cost you (hey our rates are in the thousands) OR you could spend a few hundred bucks and 3 hours of your day and learn how to do it yourself.

Here’s what you’ll get:

An exclusive 3 hour Media Strategy Session. It’s exclusive because it’s only open to 4 people at a time. That means lots of individual feedback for you. The session is led by Camille Dundas (aka a no-nonsense media coach who works for CTV, has worked for every major TV news station in Toronto, and has successfully landed clients dozens of interviews in mainstream media.

What’s involved:

  • An assessment of your brand’s media strategy: what you’re doing right and what you should improve
    A customized shortlist of which media you should be pitching your brand to (key media contacts provided - yep, names and email addresses)
    Help with writing your perfect pitch email. You can start using this email right away to pitch media!
    All of your questions about how to make your brand irresistible to mainstream media answered
    Access to exclusive Facebook group for follow up coaching

Practice answering questions about your brand on-camera with a professional videographer (you’ll get a digital copy to keep)

Who is this for:

Authors, entrepreneurs, experts, charities, non-profits, tech start-ups or anyone seeking mainstream media attention for their brand.

Investment: $500

Reserve your spot today! Email This email address is being protected from spambots. You need JavaScript enabled to view it. with your preferred date and you will receive instructions on how to confirm registration.

Location: Downtown Toronto

Date: Saturday March 28th

Times: 1pm to 4pm

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We broadcast your brand

404mg has been successful in getting clients effective media coverage and attention. The key to that success is our longstanding relationships with journalists and producers in TV, Print, Radio and online; and our reputation for representing high quality brands and events.

Our writers have crafted countless press releases, bios, feature articles, social media campaigns and website copy.

Good, concise writing on any document, especially one dealing with the media, can really make or break a deal.

404mg press releases always find the angle that we know will attract media attention. It’s always about a good story. If it’s there, we will find it. 

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What our clients say about us

Satisfying our clients is our number one priority. 

Testimonial Charmaine Headley
Hit the road running" appears to be Roger Dundas' mantra. Unafraid of taking the bulls by the horns Roger's success is based on thorough promotional and marketing strategies."Charmaine Headley/COBA
Testimonial Liz Brouwer
“Thanks for an awesome workshop on getting media attention! This lady knows her stuff!” Liz Brouwer – Beyond Green participant
Testimonial Nene Kwasi Kafele
Roger and his company 404 Media Group Inc is amazing. It has been an extremely positive and productive work experience. Nene Kwasi Kafele, Akoma Learning Centre

A price that fits your needs

At 404 Media Group Inc., we believe that our pricing should be as transparent as scotch tape. See our fee structure below.

From $4,000
Media Release
Media pitching
Media Training
Social Media Marketing
Event Management
From $2,500
Event plan
Event set up
Event staffing
Event execution
From $1,995
Free consultation
Logo Creation
Marketing Material
Website Creation

Let's discuss your work requirements, so that we can customize a project plan that fits your budget.

Take our money! Get a $100 Gift Card for any referral over $2,500.

Get details here